Typography
Two families, no exceptions. Newsreader is the editorial voice — titles, headlines, long-form. Inter is the functional voice — UI, labels, metadata, buttons.
Header — Newsreader Medium
Editorial titles. Headlines, hero blocks, large card titles.
Outdoor brands, sharper.
Hoka’s next chapter is paved.
The retail rebuild
A field report from Sun Valley
On Running posts a quiet quarter
Title — Newsreader Regular
Long-form subheads, pull quotes, body emphasis. Lighter than headers.
A different kind of buyer
“If wholesale is the moat, retail is the keep.”
And the margins are still moving.
Header (sans) — Inter SemiBold
Product / dashboard headings. Reserved for tool surfaces, not editorial.
Brand intelligence
Recent activity
Saved searches
Body — Inter
Functional voice. UI, labels, metadata.
The Brand Report covers outdoor sport and lifestyle brands — running, cycling, climbing, trail, ski, skate.
Readers are operators: founders, marketing leads, retail buyers, investors.
Sharp, informed, reportorial. Not corporate, not hype.
By Dan Coe · Apr 27, 2026
Card label — Inter SemiBold, tracked
The eyebrow. Uppercase, 3px tracking. Used sparingly — never as decoration.
Sector · Trail running